I collaborated with the strategy team on this project, where we hired Fakhar Zaman, a well-known cricketer in Pakistan, to play a key role in the TV commercial. The smartphone we were promoting was the first in Pakistan to allow users to install two instances of social media apps such as Facebook and WhatsApp. We highlighted this feature by showcasing the cricketer’s work-life balance, depicted through two versions of him in print and digital advertisements. I helped the team with storyboarding.