I collaborated with the strategy team on this project where we hired Fakhar Zaman, a well-known cricket player in Pakistan, to play a significant role in the TV commercial. The smartphone we were promoting was the first in Pakistan to allow users to install two instances of social media apps like Facebook and WhatsApp. We highlighted this feature by showcasing the cricketer’s work-life balance, which was depicted by showing two versions of him in print and digital advertisements. I helped the team with storyboarding.