Visual Brand Identity
Project Overview
I designed and executed the branding for Liberate, an art and music festival held in Lahore, Pakistan. My duties included launching a successful social media campaign and creating various assets used throughout the festival.
Logo
Starting Sketches
Started with initial sketches to lock down typography and explore different layouts, finalizing a few that worked best.
Which lead to focusing on the letter O
and using it as an insiginia for the brand
… and some more …
Landed on
Colours
Colours for light backgrounds
Primary Brand Colours
I designed and executed the branding for Liberate, an art and music festival held in Lahore, Pakistan. My duties included launching a successful social media campaign and creating various assets used throughout the festival.
Secondary Brand Colours
I designed and executed the branding for Liberate, an art and music festival held in Lahore, Pakistan. My duties included launching a successful social media campaign and creating various assets used throughout the festival.
The Green
Gradient
#840000
#000099
#E4D16F
Colours for Dark
Colours on
Brand's Green
#20483B
Typography
Elements & Patterns
Stationery
welcome
Book
Spreads from the book
